Alan J. Salmoni: User experience design and research

My brief was to fix a project gone wrong with tight deadlines. I had a week to design an entire subsite's IA, user journeys and wireframes for one of this London agency's major clients in time for a massive product launch.

Developed Roistr's Semantic Relevance Engine that powers how it understands meaning in natural language text.

Led the research, usability testing and design effort into a component to allow customers to compare different bank accounts and select the most appropriate. It was crucial that customers got the right account for them so how could we make sure?

Constructed an information architecture and designed interactions for a social media competition for Land Rover. This video competition had a prize of 2 weeks safari in Namibia.

Designed from scratch the IA and IxD to allow Ford of Europe customers the chance to have a single-sign on process where they could access details of their vehicles, book tests and access their financial records.

An insurance start-up needed a web presence. This project took some graphic designer's comps and put a proper UX flesh to it as well as writing the code. The problem was to make this a viable site against established competition.

Westpac's original consumer banking website needed expansion to accommodate innovations and new products / services. This project was conceived to generate a new information architecture to guide the bank over the next 5 years.